This excerpt discusses the fast-growing e-commerce scene in Southeast Asia, which has been getting a significant boost in the wake of the pandemic. According to a McKinsey report, this market is projected to triple in size between now and 2026, with an estimated compound growth rate of 22%. As a result, the overall gross merchandise volume is expected to reach $230 billion. Given these promising figures, it’s understandable that global brands are enthusiastic about venturing into the Southeast Asian market. E-commerce platforms could play a crucial role in enabling these brands to successfully infiltrate this market.
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